August is Wellness Month

Wellness is only important in August.

Just kidding. But August *is* technically Wellness Month. That sounds good, right? 

Wrong.

While the concept of wellness seems innocuous enough, the wellness industry is worth $4.3 TRILLION. 

If all of that were going towards making us well – we’d all be blissed out from every morning meditation.

So, what gives? What’s the wellness industry?

The wellness industry actually exploits our earnest attempts to survive in our capitalist world. 

Hair extensions? Under-eye cream? Jade rollers? Are those things helping you feel well in the true sense of the word? 

Or has the wellness industry created a problem for you to then spend money to solve? 

Most companies don’t actually care about how well their consumers feel after using a product or service – but care more about their profits.

What’s a tactic that wellness companies use?

University of Alberta Professor Timothy Caulfield coined the term “scienceploitation” to describe marketing that uses scientific language about unproven results.

And unfortunately, it’s up to us consumers to do the actual research to figure out what products and services are backed up by real health science.

How do I figure out what wellness products and services are legit?

Here’s what to watch out for:

1. Packed ingredient lists: Companies may use trendy ingredients like activated charcoal to capitalize on fads, even if there’s an insignificant amount of these ingredients in th product or a lack of scientific evidence.

2. Vague terms: Manufacturers use terms like “boosts,” “supports,” and “optimizes” to suggest outcomes without quantifiable evidence. Even “organic” isn’t a regulated term.

3. Lack of verification: Phrases like “clinically tested,” “research-backed,” and “doctor recommended” appear in beauty and personal care products but often lack the necessary context and credibility.

4. Questionable studies: Wellness brands may cite research on their websites, but the studies are often unrelated to the product’s claims, poorly designed, or not tested widely enough to actually corroborate the claim.

5. Miracle ingredients: Be cautious of ingredients based on a single exciting study; give more credibility to sources with a larger body of evidence. If it sounds too good to be true, it probably is.

Rough out here, isn’t it? 

Hmm, so what about Sleepbot?

Sleep and psychology experts designed Sleepbot with extensive research. We’ve worked hard to make it available to you today because it was too good to keep to ourselves.

Our small team is working to publish the findings on Sleepbot, but anyone is welcome to read our research report—just DM us on Instagram.

In essence, Sleepbot users experienced an average 72% reduction in severe fatigue, 63% reduction in impaired functioning due to fatigue, and 45% reduction in time to fall asleep.

Increddy, isn’t it? 

Join the thousands of Sleepbot users that have improved their sleep in a few short weeks. Check it out here.